How much does billboard advertising cost? The cost of an outdoor billboard will depend on many factors. For example, location, visibility, and how long your billboard will be on display. A billboard in London, England, can cost around £2000 up to £20,000 depending on the format and time of the campaign. An outdoor billboard won’t cost you the same in Manchester, Liverpool, Cardiff, or Leeds.
In the following blog, we’ll show you the factors that influence the costs of a billboard. After this, you will figure out which is the most suitable for your business.
Billboard advertising: what’s a billboard?
Billboards are a large structure, mostly put outdoors, for advertising. You can often find them in high-traffic areas alongside busy roads.
Besides, billboards display large advertisements to passing pedestrians and drivers.
These advertisement structures show attractive images and the slogan of a brand. On the other hand, some also showcase phrases to promote a product or a service.
You can also find the largest billboards on the sides of the busiest highways in a city or town. As a result, this is what ensures high visibility. However, there are types of billboards that you can place on buildings or in structures created specifically for advertising.
What are the benefits of billboard ads?
When done correctly, investing in billboard advertising is a smart move. Thanks to this type of advertising, you can increase your sales, position your business in the market and make yourself known to new customers.
However, if you do it incorrectly, you can also lose money.
You must know every strategy to create an effective outdoor advertising campaign. Ideally, if your business wants to venture into this type of advertising, you should contact a team of experts. After all, they deal with each of these elements better than anyone else in the market.
Use the advice of a specialized marketing agency. They can help you create the best billboard advertising campaigns in London, Manchester, Leeds, and other cities in the UK.
Types of billboard advertising
It can be easy for many small businesses or SMEs to get the lowest budgets for outdoor advertising. However, you shouldn’t get carried away by the lowest prices on the market.
First, you must define your objectives when making this panoramic fence. Thus, to achieve all our goals, you must hire the service of a team of experts. They will consider your target audience and your objectives as a business to ensure all your dreams come true.
There are different types of billboards you can choose from to create the most suitable advertising campaign for your business:
- Eight-panel Billboard: composed of 8 paper prints fused together.
- Lighted billboards: these are the ones that contain bulbs to make them stand out.
- Monopost billboard: this type of billboard is supported by a long pole that supports the entire structure.
- Bipost Billboard: this type of panoramic is supported by two posts.
- Low billboard: with this outdoor advertising, you can place two ads simultaneously. Besides, they are similar to those used in the stands of the soccer fields.
- Three-sided billboards: Theseare fun because you can place up to three ads in one place. On the other hand, they are tall, and people can see them differently.
Why should your business rent a Billboard?
Billboard advertising allows your products or services to be massively displayed. Its main objective? Attract the attention of the public travelling near the ad. We can often see this type of advertisement on the sides of highways or main streets of cities.
As the name implies, outdoor billboard signs are located outdoors. You can find them in London, Manchester, Liverpool, and Cardiff. Besides, it shows attractive images to instantly grab the public’s attention to fulfil their function.
Nowadays, we can also add light, sound, and movement to these billboards with technology. The more dynamic they are, the more attractive they will be to your audience.
Now, how effective is billboard advertising? For what kind of businesses? How much does it cost to rent and design a billboard? There are two essential factors to consider. First is the design of the billboard. Second, the place where the ad will be placed. Once you know these two factors, you can measure the profitability of this type of marketing campaign.
Create and rent your Billboard advertising with us.
How much does it cost to rent a billboard?
The main reason it can be challenging to define the price of a billboard is the many factors that influence the final cost. On the other hand, everyone wants the same thing: spend as little as possible while earning as much.
If practical, panoramic advertising of this type will boost your business and increase your income.
However, unplanned campaigns tend to generate little to no profit for businesses. Although many of these advertisements are carried out for a short time, the ideal is to first know the public you want to address. Only in this way you will know if your campaign is well-thought-out. By doing this, you will ensure that your business has no losses.
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For this reason, the first question a business owner asks before starting a marketing campaign is always the same. How much does it cost to rent a panoramic? This is a clear and concise question. However, arriving at the answer is not that simple.
Although several variables can affect how much it costs to rent a billboard, it’s easy to remember the main 3: location, visibility, term. Next, we’ll take a closer look at these three factors, so you can see how much a spectacular ad costs. This will be handy information for your business.
Average Billboard advertising costs in the UK
Although there may be an approximate price to make ads depending on where you want to do it, you must estimate the costs. Each billboard will have a different cost depending on the area where you want to place it.
For example, it isn’t the same to rent a billboard in London or Manchester, even in Liverpool and Cardiff.
Besides, in the most central places with more inhabitants, the billboard views will be much more expensive, as will the rent. Let’s talk now about the visibility factor of outdoor advertising.
However, here is an approximate cost for your billboards in Texas:
Range of £2,800 — £20,000 per display per 4-week period.
Range of £450 — £4,800 per display per 4-week period for bus exterior and coverage of £35 — £75 per display per 4-week period for bus interior.
Range of £920 — £2,200 per display per 4-week period.
Range of £820 — £2,000 per display per 4-week period.
Range of £7500 — £40,000 per display per 4-week period.
Range of £300 — £500 per display per 4-week period.
Range of £130 — £1,800 per display per 4-week period.
What determines the cost of an advertising billboard?
Location
How much does billboard advertising cost. Billboards can change their price depending on the location a company wants to place it. Why is the area so important? Because of the ad visibility. This element is crucial to know the cost of a panoramic. It’s simple, the more visibility a billboard has, the higher the price. On the other hand, the rent will be cheaper if the billboard has less visibility.
Billboard designs are an essential element in advertising campaigns that want to grab the attention of new customers. Because of this, many organizations still use them today, even when digital ads are the trend.
Although digital marketing continues to gain ground, you must also know what the advantages of billboards like these within traditional marketing are:
- They generate a high impact by taking the product, brand, or service to the street.
- Direct advertising.
- Helps to position the brand image in the minds of consumers.
- Outdoor advertising reaches all types of users of all ages, social classes, and nationalities.
- It can be as creative as your imagination wants it.
- It encourages differentiation within a market niche.
- Outdoor advertising can be complemented with digital advertising to create a more effective campaign.
- Subliminally it appears in people’s daily lives and can become an unforgettable memory for people.
- They identify the building or places where the company is located.
Size
How much does billboard advertising cost. There are many types of sizes for these Billboards, and depending on it, the price will vary.
For example, suppose you want to use a Bulletin, the largest size for a spectacular. In that case, they will be more expensive than a wall space or even a digital panoramic.
All will depend on your target and what could attract more attention.
Thus, you must know your audience first and then work with experts. This way, you will find out which is the best billboard to catch your clients’ eyes.
How much does it cost to rent a billboard? The ROI and duration of your campaign
How much does billboard advertising cost. It’s well known that all advertising campaigns aim to attract new customers, make yourself known in the market, and increase your income. However, if you want to achieve this, you must establish a plan to get the most out of your ad campaign. In 2017, The Outdoor Advertising Association of America (OAAA) started research of ROI for this type of advertisement. They found that for each dollar spent on out-of-home advertising, an average of £5.59 will be processed in product sales.
One of the most essential elements in your planning to rent a panoramic fence is establishing your budget and the campaign’s duration. A well-thought-out budget for all advertising, from the design to the rental of the panorama, will allow you to have a good return on investment or ROI. This is important when classifying whether this campaign is successful or not. Meanwhile, the campaign’s duration will vary depending on the objective of your campaign, whether it’s to promote a new brand product or to make itself known to the public.
Other factors for billboard advertising cost
You should also think about whether the rental for the panoramic ad includes the canvas. So, if the canvas is included, it may cost more. On the other hand, seasons are relevant because it provides insurance to protect against storms and different situations that can damage your ad. As a result, you must consider that it can be more expensive when insurance is included. However, in this way, you can protect your investment.
Production costs and competition.
How much does billboard advertising cost. One of the most important aspects of a billboard ad has to be how much it will cost your business to actually produce the billboard and its faces.
The production costs of billboards are essential elements when choosing which advertisement are you going to use. For example, in these costs, you will consider factors such as the material of the billboard and the time it will take to create it. Another aspect is lighting. While some of these ads don’t use any light, some have started to include new ways to attract people by using LED lights or sounds.
Last but not least, you need to be aware of the competition. For example, what they are doing with their billboards, their location, and number of billboards in a specific area. That way, you’ll be able to make better advertisements than them. However, don’t forget that you must know how to communicate with your clients and understand they spend more time driving or walking to quickly grab their attention.
How to choose the right location for your billboard ad.
As we mentioned before on this blog, location is a vital element that determines the price of a billboard. The visibility aspect will be the one to ensure whether your ad will succeed as a promotion strategy or not. Thus, you must understand your audience and where they spent most of their time. As a result, this will give you a clue of the best place to put your billboard.
How much does it cost to put on a Billboard Ad?
How much does billboard advertising cost. There are different types of billboard ads. For example, if you really want to place an advertisement outside, you must consider various factors when choosing the price. This is because the costs of the fence will be subject to this. On the other hand, some factors that determine how much it costs to put a billboard can be the place’s format, circulation, impressions, and demographics. Besides, you must consider that the cost will change depending on the type of client you want to send the ad to and the time you want your campaign to remain on the billboard.
The price of this campaign must be calculated according to a series of factors. The factors that tell us how much it costs to put a billboard are its size and location. Besides this, the duration of the execution time and the area are also included.
You must also know whether the ads will be illuminated or not. Ideally, do a mix of outdoor advertising and digital ads. One is much more massive, and the other type of advertising attracts a more personalized audience.
Choosing the right billboard advertising company.
You need to find a company with experience in the advertising area of billboards and external advertising. For this, you can ask several businesses what they can offer you to create the best advertising for your brand. After this, you can then study which one you think will suit your goals best. Don’t just select a company that makes billboards cheaper than others. Remember to choose the one that will fill all your expectations and help you reach your company goals.
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FAQs
How much does it cost to advertise in a billboard? ›
Theclassic billboards can costas low as $250 per month, especially when they are in rural areas, and as much as $14,000 per month or more if they're located in midsize or large cities. Digital billboards are more expensive, coming in between $1,200 and $15,000 or more per month.
Are billboards worth the money? ›Are Billboards Still Worth It? The cost to rent a billboard varies widely based on its location. However, the benefits of billboards and the number of potential customers they expose you to nearly always make the cost worth it.
How much does it cost to put something on a billboard for a day? ›The cost of the materials will run anywhere from three hundred to five hundred dollars. Renting the advertising space for your ad will cost between five and eight hundred dollars a day. Prices vary with location, as well as how many days you want the ad space.
How much do you get paid to have a billboard on your property UK? ›Prices start from £42 per day for a four-week campaign, for example, while this falls to £38 per day over the course of a 13-week booking.
How much is the cheapest billboard? ›Plan to spend from $750 to $1,500 a month for physical billboard campaigns in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost from $10 per seven-second spot to over $15,000, depending on the billboard's location, ad duration, and frequency.
How much is a Times Square billboard? ›A billboard can range in cost from $5,000 for a 1 day program to well over $50,000. Typically, the minimum amount of money required to advertise for a short amount of time 1-3 days ranges between $5,000-$25,000.
Do billboards work for small businesses? ›Word of mouth is other people advertising for you, but there is another lucrative advertising method for small businesses: billboards. They are one of the most effective marketing strategies since they reach a larger audience and can optimize the ROI on your marketing budget.
Can you put up your own billboard? ›Yes. You can buy a billboard and lease it out to outdoor advertisers (or advertise on it yourself for free). Of course, not all billboards will be for sale. For those that are, you'll need to ask yourself whether owning will be worth the cost.
How much is an ad on Times Square? ›It depends on different factors, that as the length of the advertisement, the type of the advertisement, and the number of props needed. The cost can be between $5000 to $50,000 per day.
How much is a billboard in NYC? ›Updated 2022 Pricing. Billboard Advertising Costs in New York ranges from $3,000 to $20,000/month, and in Los Angeles billboard prices range from $2,000 to $15,000/month.
How much profit does a billboard make? ›
Profits generated by billboard companies can reach up to 50% before depreciation, taxes, amortization and interest. It commonly takes between 7 and 10 years to pay off the initial cost of the purchase of land and the construction of a billboard.
Are billboards a good business? ›Owning a billboard provides large companies a regular income cash flow. The revenue generated by billboard companies may reach up to 40 to 50 percent before counting the depreciation, taxes, amortization and interest. The rate of income grows higher on highway billboards that may go higher as 60 percent of revenue.
Do you get paid for having a billboard on your house? ›One of the best ways of earning a rental income from your property or land is to place a billboard on your property in return for a rental income. If you own a piece of vacant land or a gable wall in a prime location with a heavy traffic flow then get in touch today.
Can anyone buy a billboard? ›The Beauty of Outdoor Advertising: Anyone Can Buy Billboards
You can buy directly from a vendor and get your ad up in a short period of time.
| Format | Rate |
|---|---|
| Bulletin (Large Billboard) | Range of $1,500 - $30,000 per location per 4 week period |
| Poster (Medium Billboard) | Range of $750 - $2,000 per location per 4 week period |
| Junior Poster (Small Billboard) | Range of $300 - $750 per location per 4 week period |
They cost money to build and maintain. Campaigns are also more expensive in that printing material costs money – sometimes a lot of it – especially if you switch out campaigns once a month times as many locations as you're running the campaign on. But as we mentioned, digital billboards can be more affordable.
Can I buy a digital billboard? ›The short answer is yes. And thankfully, digital billboard solutions are now open to many as marketers can hire screen time via digital billboard vendors if they're not currently in a position to have their own custom digital billboard manufactured.
How much is a billboard in Beverly Hills? ›| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
|---|---|---|
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
Billboard prices in LA can range from $2,500 to $50,000 per month, depending on the location and size of the billboard. Here's a quick breakdown of some average pricing for billboards in Los Angeles: Small digital billboards (4′ x 8′) start at around $2,500 per month.
How much is a full page ad in the New York Times? ›According to The New York Times' media kit, full-page ads in the nationwide edition run for about $150,000 before the added cost for color. But it's a pittance compared to the money Stewart reportedly left on the table when he decided to leave the show.
How long does a billboard last? ›
In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months.
Why are billboards not good for advertising? ›They promote large corporations over local businesses
The majority of adverts we see on billboards and bus shelters are for big brands. This kind of advertising is expensive, and means that local businesses are not able to compete.
The average driver only spends a few seconds glancing at a billboard ad, so trying to get your message across requires a great deal of consideration. And yes, billboards still work.
What states are billboards illegal? ›Four states prohibit all billboards: Maine, Vermont, Alaska and Hawaii. Larger cities with prohibitions on new billboards include Houston, Los Angeles, St. Paul and Kansas City. Scenic America estimates thousands of communities around the country prohibit construction of new billboards.
How long does it take for billboards to work? ›In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months.
How long do people look at billboards? ›The average driver will only have about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message. In those 5 to 10 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic.
Who owns the most billboards? ›Real Estate. With more than 153,000 billboard faces in North America, Lamar is one of the largest out-of-home advertising companies in the world. We have billboards on property owned by more than 60,000 individuals and businesses across the U.S. and Canada.
Who owns all the billboards? ›Outfront Media
Outfront Media was created in 1938 and is headquartered in New York City, New York, United States. They specialize in outdoor advertising and own billboards all over the United States and Canada.
To become a billboard owner, you buy one that's already erected, place one on land you own or lease the right to erect a board from another landowner. Any of these approaches can provide you with a profitable stream of advertising income.
How much does a 1 minute Super Bowl ad cost? ›Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time. The last time Fox hosted a Super Bowl, which happened back in 2020, the cost of a commercial was $5.6 million.
How expensive is a Super Bowl ad? ›
Super Bowl commercials keep costing more and more — but companies are still willing to pay up. Most 30-second ad spots cost between $6 million and $7 million, Fox Sports told the Associated Press this week. A few sold for more than $7 million.
How much is a NYC subway ad? ›| Format | Rate |
|---|---|
| Backlit Diorama | Range of $400 - $1,950 per display per 4 week period |
| 2 Sheet | Range of $400 - $950 per display per 4 week period |
| Digital/LED/Video | Range of $500 - $800 per display per 4 week period |
| Interior Car Card (Vertical Format) | Range of $75 - $150 per display per 4 week period |
| Bulletin (Large Billboard) | $2,700 |
|---|---|
| Digital Bulletin (Large Digital Billboard) | $3,900 |
| Poster (Medium Billboard) | $900 |
| Digital Poster (Medium Digital Billboard) | $1,900 |
Clear Channel Outdoor (NYSE: CCO) is the US market leader in spectacular sign displays and has long dominated Times Square. With close to one million displays in over 50 countries across 5 continents, Clear Channel offers innovative out-of-home media and marketing solutions including: Spectacular Billboards.
Can I put a billboard on my building NYC? ›The New York City authorities have banned billboards or any type of advertising signs within 200 feet of arterial highways. However, accessory signages are allowed more than 200 feet but not more than 500 feet square feet. If you are planning to install billboards, you must keep these factors in mind.
Are billboards passive income? ›Billboards are not passive income. There is a myth that you can make lots of money in the billboard business without any work.
How much does a billboard make per month? ›As of Feb 21, 2023, the average annual pay for a Billboard in the United States is $41,362 a year. Just in case you need a simple salary calculator, that works out to be approximately $19.89 an hour. This is the equivalent of $795/week or $3,446/month.
Are billboards a good passive income? ›You can keep the billboard locations you find, and build or renovate them, and rent them out and keep the income. Billboards return about 20% on your investment, so you can build a nice income stream with just a few signs.
What are the best locations for billboards? ›Near hotels and other commercial establishments. Commercial and tourist spots, especially those in downtown areas of cities, are prime locations for billboards. You will want to make sure that you get creative and bold with the campaign you choose.
How much rental income from billboards? ›Owning and leasing out a billboard can be a very profitable business. You can easily charge rent to advertisers every month for your billboard. The bigger it is, the more money you will make each month. It is estimated that average billboards (all covered with advertisements) can make over $10,000 per year in rent.
Where are billboards most effective? ›
Billboards are typically placed in high traffic areas, such as along highways and in cities, so they're seen by the highest number of drivers and pedestrians.
Do billboard owners own the land? ›The billboard does not belong to the property owner
Rent is paid for a piece of the overall building, while the landlord retains ownership. That isn't the case with billboards. The property owner owns just that and only that—the property, whether it's the roof, an exterior wall, or a plot of land.
Billboard advertising is so effective that the top-dollar prices of the billboard market are well worth it for most businesses. As mentioned above, billboards on average offer a return on investment (ROI) of around 497%.
Do billboards help Realtors? ›Billboard advertising can be a very effective and lucrative medium for residential realtors. They provide great visibility, a captive audience, and a format large enough that perfectly delivers your message.
How much does it cost to buy a billboard for a day? ›The cost of the materials will run anywhere from three hundred to five hundred dollars. Renting the advertising space for your ad will cost between five and eight hundred dollars a day. Prices vary with location, as well as how many days you want the ad space.
How much does a billboard cost in Las Vegas? ›| Bulletin (Large Billboard) | $3,000 |
|---|---|
| Digital Bulletin (Large Digital Billboard) | $4,000 |
| Poster (Medium Billboard) | $1,950 |
| Digital Poster (Medium Digital Billboard) | $2,450 |
Yes. You can buy a billboard and lease it out to outdoor advertisers (or advertise on it yourself for free). Of course, not all billboards will be for sale. For those that are, you'll need to ask yourself whether owning will be worth the cost.
How much does a billboard cost in Philadelphia? ›OOH and Billboard Costs in Philadelphia
The average monthly rental PA billboard cost ranges from $800 for small billboards and between $6,000 and $8,000 for large, high-quality billboards.
Billboard prices in LA can range from $2,500 to $50,000 per month, depending on the location and size of the billboard. Here's a quick breakdown of some average pricing for billboards in Los Angeles: Small digital billboards (4′ x 8′) start at around $2,500 per month.
How much is a billboard in Times Square for a week? ›It depends on different factors, that as the length of the advertisement, the type of the advertisement, and the number of props needed. The cost can be between $5000 to $50,000 per day.
How much does the biggest billboard in NYC cost? ›
For example, a larger digital billboard (20 feet by 40 feet) in Times Square can cost around $25,000 per month.
How long does a billboard stay up? ›In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months.
What is not allowed on a billboard? ›Some areas they tend to be sensitive to include extreme politics, overly sexual content or nudity, endorsement of illegal activities, curse words, and guns. Keep in mind that while you do have your First Amendment right to free speech, you don't have a right to place your message on a billboard.
How much does it cost to be on a billboard in New York? ›| Billboards | Billboard Prices |
|---|---|
| New York Billboard Cost | $3,000 to $20,000/month |
| Los Angeles Billboard Cost | $2,000 to $15,000/month |
| Chicago Billboards Cost | $2,000 to $12,000/month |
| San Francisco Billboards Cost | $2,000 to $12,000/month |
The average driver only spends a few seconds glancing at a billboard ad, so trying to get your message across requires a great deal of consideration. And yes, billboards still work.
How much is the most expensive billboard? ›GOOGLE BUYS THE WORLD'S WOODEST BILLBOARD
As we reported earlier, Google bought the most expensive billboard in the world. The company will have to pay $ 2.5 million for placement on the billboard in the center of New York. The advertising space in Times Square belongs to Clear Channel.
Billboard Pricing in Los Angeles
In Los Angeles, average billboard pricing generally ranges from $2,000 to $15,000 per month, depending where you purchase space.